Warrantech Direct markets service plans directly to consumers through sophisticated, multi-faceted programs that generate, on a monthly basis, over 500,000 direct mail pieces and, from a state-of-the art call center, over one million sales calls.

Our direct marketing campaigns invigorate sales using several key approaches:

• Direct mail solicitations to qualified non Warrantech consumers.
• Direct mail and telemarketing on behalf
  of our dealer and manufacturing partners
  to consumers who did not purchase a
  service plan at the time of the initial sale.
• Direct mail and telemarketing to encourage
  the renewal of expiring service plans.

Warrantech’s direct mail solicitations are customized for the client and personalized for the consumer. Based upon detailed research and related studies, these solicitations are timed to maximize sales and minimize needless cost. An advanced automated predictive dialing system helps our telesales team achieve optimum effectiveness and list penetration. In addition, every telephone sales representative undergoes comprehensive training to gain extensive product and program knowledge.

Together, these factors contribute to our position as one of the leading telesales and direct mail organizations in the service contract industry. As a result of this recognition, many companies who do not participate in Warrantech point-of sale service contract or warranty programs have selected Warrantech Direct to provide outside sales support exclusively.

According to the Direct Marketing Association, the industry as a whole has experienced consistent growth since 2003, as companies seek out new ways to reach customers and prospects in a more targeted fashion. Advanced technology and enhanced data mining techniques have brought even more science to the art of direct marketing.

Our advanced technology and highly trained, knowledgeable personnel give us the flexibility, strength and reach to take advantage of the industry’s current growth trends as well as the many new opportunities that lie ahead.