APPLIANCE DIRECT SIGNS THREE-YEAR CONTRACT WITH WARRANTECH

Florida-based Appliance Dealer to Offer Warrantech Service Contracts

BEDFORD, Texas – Oct. 6, 2009 - Warrantech Consumer Product Services, Inc. (WCPS), a leading independent provider of service contracts and after-market warranties, announced that a three-year agreement has been signed with Appliance Direct. Based in Melbourne, Fla., Appliance Direct is one of the largest independent home appliance retailers in the state of Florida.

As one of the most recent additions to Warrantech’s expanding list of clients, Appliance Direct specializes exclusively in the sales of kitchen and laundry room appliances. Developed exclusively to provide coverage for Appliance Direct customers, Warrantech’s service contract is packed with features designed to provide full coverage for the advanced generation home appliances.

Appliance Direct has begun offering private label service contracts to customers that want to insure the ongoing reliability and service of their expensive home appliances.
“Providing exemplary customer service is what differentiates successful retailers and brings more customers into the store,” said Joel San Antonio, CEO and president of Warrantech Corporation, the parent company of WCPS. “Our mission is to create programs that help dealers continue to grow their businesses by providing the highest level of service, in addition to enabling them to generate significant incremental revenue through sale of extended coverage plans.”

“Appliance Direct has built a solid reputation on providing low priced home appliances combined with the best customer service available in the Florida market,” said Sam Pak, CEO of Appliance Direct. “Our customers expect their appliances to perform reliably, and they don’t want to worry about expensive repair bills in the event of product breakage or malfunction. We believe service contract coverage enhances customer satisfaction, which results in more repeat business and increased profits through warranty sales. Warrantech’s leadership position in extended coverage administration gave us confidence knowing that our customers are protected by the best extended service coverage in the industry.”

“With more than 1,500 new dealers signing on to sell Warrantech’s extended service plans in the last 12 months, the company is enjoying tremendous success,” added San Antonio. In addition to independent dealers such as Appliance Direct, Warrantech continues to expand market penetration through key partnerships with some of the country’s largest buying groups which include Pro-Group, Nationwide Marketing Group, America’s Hometown Brand Center, Brand Source, MARTA, and ICE.

 

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About Appliance Direct®:
Located in Melbourne, Fla., Appliance Direct®, Inc. opened its doors for business in 1995, and has been growing and providing Florida with the competitively priced home appliances ever since. Committed to selling quality name brand appliances at the lowest possible price, Appliance Direct’s goal is to deliver quality products and services – making customer satisfaction the company’s top priority. For more information on Appliance Direct, please visit: www.appliancedirect.com.

About Warrantech:
Warrantech Home Service Company, a division of Warrantech Consumer Product Services, Inc. started in 1990, offers one of the most comprehensive home warranty products in the United States. For more information on home warranties, refer to: www.warrantechassurance.com. Based in Bedford, Texas, Warrantech specializes in the administration and marketing of contracts and after-market warranties on homes, automobiles, automotive components, recreational vehicles, appliances, consumer electronics, computer and computer peripherals, jewelry and furniture for retailers, distributors, internet providers and manufacturers. Acquired by H.I.G. Capital in 2007, the company continues to expand its domestic and global penetration, and now provides its services in the United States and Canada. For more information, visit www.warrantech.com.
 

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